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Consumer Goods

Asia Research Partners focuses on FMCG research services, bringing clarity to the market forces, trends, and impacts. We have executed more than 350 quantitative and 90 qualitative studies in this sector for most of the major global players.

FMCG can broadly be categorized into three segments which are
  • Household items as soaps, detergents, household accessories, etc,
  • Personal care items as shampoos, toothpaste, shaving products, etc and finally.
  • Food and Beverages as snacks, processed foods, tea, coffee, edible oils, soft drinks etc.

Global leaders in the FMCG segment are Nestle, ITC, Hindustan Unilever Limited, Reckitt Benckiser, Unilever, Procter & Gamble, Coca-Cola, Carlsberg, Kleenex, General Mills, Pepsi, Gillette etc.


The burgeoning middle class Indian population, as well as the rural sector, present a huge potential for this sector. The FMCG sector in India is at present, the fourth largest sector with a total market size in excess of USD 13 billion as of 2012. This sector is expected to grow to a USD 33 billion industry by 2015 and to a whooping USD 100 billion by the year 2025.This sector is characterized by strong MNC presence and a well established distribution network. In India the easy availability of raw materials as well as cheap labour makes it an ideal destination for this sector. There is also intense competition between the organised and unorganised segments and the fight to keep operational costs low.

A look at some factors that will drive growth in this sector:
  • Increasing rate of urbanization, expected to see major growth in coming years.
  • Rise in disposable incomes, resulting in premium brands having faster growth and deeper penetration.
  • Innovative and stronger channels of distribution to the rural segment, leading to deeper penetration into this segment.
  • Increase in rural non-agricultural income and benefits from government welfare programmes.
  • Investment in stock markets of FMCG companies, which are expected to grow constantly.
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