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Focus Group Discussions

Focus Group Discussions find out visceral and uncensored ideas and reactions from people. Asia Research Partners conducts focus groups to obtain information and qualitative data that typically cannot be obtained through quantitative research.

Our moderators have extensive experience conducting focus group discussions with consumers, Business to Business and Government stakeholders throughout India. Our focus group moderators have extensive sectoral knowledge and moderating skills that combine direct and projective techniques. Our Moderators can provide you with valuable insights and advice about the responses gained from focus group participants.

Focus Groups can

  • Explore impressions of brands and concepts
  • Generate ideas and possible solutions; and,
  • Uncover conscious and non-conscious aspects of consumer motivation and behaviour.
  • Our state-of-the-art facility is located in Delhi, India. The facility is one of the best equipped with Focus Vision facility and One way mirror facility. Other One way mirror facilities are located in Mumbai, Bangalore, Chennai, Hyderabad, Pune, Chandigarh.
  • Feel Free to contact us for Moderator's Bio , Facility pictures and other details.