Asia Research Partners focuses on Media research services, bringing clarity to the market forces, trends, and impacts.
The Media & Entertainment Industry in India is expected to reach Rs 1,457 billion by 2016 as per the FICCI-KPMG report. The industry achieved a growth of 12% in 2011 and is projected to grow at a CAGR of 15 percent over the next five years. The spends on leisure and entertainment are greater than the economic growth, this is a result of favourable demographics and increasing disposable incomes.
Some of the key factors that have driven the growth of the M&E industry are: rise in digital content consumption, launch of innovative content delivery platforms, higher penetration in tier II and tier III cities, greater reach of regional media and regulatory shifts.
- The media industry can be categorized into the following categories; films, television, music, radio and print.
- Television remains the dominant medium in this sector. However new media as animation & VFX, digital advertising, and gaming - are fast grabbing a larger share of the market.
- Radio is estimated to continue at a good growth rate. Print, though on a decline in terms of growth rate, continues to be the second largest medium of this industry. Also, the film industry has witnessed multiple movies go beyond the Rs 100 crore mark in domestic theatrical collections, and Rs 30 crore mark in Cable & Satellite rights.
- Advertising spends across media amounted to Rs 300 billion in 2011, which was 41 percent of the M&E industry's revenues. Advertising revenues saw a growth of 13 percent in 2011, versus 17 percent witnessed in 2010.