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Online Focus Groups & Bulletin Boards

Online Focus Groups are company's money and time-saving choice. The real-time, text-based focus group is your best choice for quick results. A fast, fun, lively way to get feedback; online focus groups are quickly being accepted by market researchers as a complement to other research tools.

Asia Research Partners offers self service online focus group option which is easy to use. The respondents have to just logon using the web browser.

Our live (real-time) online focus groups are divided into two types:

  • The common chat based online focus groups and Visual webcam & audio online focus groups.
  • Chat based online focus groups provide a degree of participant anonymity and transcripts are available of the session.
  • Webcam & audio based online focus groups are more popular in areas where there is access to reliable broadband. The video and audio session can be recorded and played back immediately.

Some major advantages of online focus groups include:

  • 1. Group members can participate from any Internet-connected computer at any convenient time. This means your focus group can include senior executives and decision makers who are difficult to convene.
  • 2. Participation requires no travel and can be conducted across time zones, from anywhere in the world. This eliminates travel costs and the need to coordinate many people's schedules.
  • 3. You can obtain more information from fewer groups. Up to 20 individuals can participate.
  • 4. In general, online focus groups are less costly, even though more people can be included.
  • 5. You can observe the exchange and modify the questions while the group is in progress, allowing you to take advantage of unexpected turns in the discussion.
  • 6. Group members can remain anonymous to all but the moderator and client, so they tend to be more candid in their comments.
  • 7. By using graphics, sound and even video, participants can evaluate web sites, logos, commercials -anything that can be sent over the internet.

Online Bulletin Board Focus Groups

Online Bulletin Board Focus Groups allow respondents and moderators to share input in a relaxed time frame usually scheduled over 3-10 days.

  • Conversation is text based. Respondents are encouraged to respond to other's posts
  • 20-50 respondents can be accommodated
  • Moderator/Respondent interaction is asynchronous
  • Visuals and audio can be shared

Comparison Bulletin Board Focus Groups vs. Online Focus Groups

Bulletin Board Focus Groups Online Focus Groups
20-50 Respondents 8-15 Respondents
3-10 days 90 minutes
Static Interaction Dynamic Interaction
Visuals and Audio available Visuals and Audio available