Asia Research Partners has state-of-art infrastructure for Product testing researches as leading businesses are recognizing the value of product testing. We use Monadic testing, Sequential monadic designs and Paired-comparison designs techniques for product testing. Monadic testing typically is the best method and simulates real life (that's the way we usually use products, one at a time). By focusing the respondent's attention upon one product,the monadic test provides the most accurate and actionable diagnostic information.
Companies committed to rigorous product testing and continuous product improvement can, in most instances, achieve product superiority over their competitors. Product superiority, in turn, helps strengthen brand share, magnifies the positive effects of all marketing activities (advertising, promotion, selling, etc.), and often allows the superior product to command a premium price relative to competitors.