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Product Testing

Asia Research Partners has state-of-art infrastructure for Product testing researches as leading businesses are recognizing the value of product testing. We use Monadic testing, Sequential monadic designs and Paired-comparison designs techniques for product testing. Monadic testing typically is the best method and simulates real life (that's the way we usually use products, one at a time). By focusing the respondent's attention upon one product,the monadic test provides the most accurate and actionable diagnostic information.

Product testing can be used to:

  • Measure the effects of aging upon product quality "shelf-life studies.
  • Monitor the potential threat levels posed by competitive products to understand competitive strengths and weaknesses.
  • Implicitly measure the effects of price, brand name or packaging upon perceived product performance.
  • Achieve product superiority over competitive products.
  • Monitor product quality from different factories, through different channels of distribution and from year to year.
  • Predict consumer acceptance of new products.
  • Continuously improve product performance and customer satisfaction.
  • Provide guidance to research and development in creating new products or upgrading existing products.

Companies committed to rigorous product testing and continuous product improvement can, in most instances, achieve product superiority over their competitors. Product superiority, in turn, helps strengthen brand share, magnifies the positive effects of all marketing activities (advertising, promotion, selling, etc.), and often allows the superior product to command a premium price relative to competitors.