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TELEPHONIC SURVEYS – CATI

ASIA Research Partners has a state-of-the-art CATI call center that is fully equipped with remote monitoring access for our clients and utilizes CATI technology to maximize data collection quality and performance. Our CATI Center offers outbound CATI interviewing from India to English, French, German, Russian, Chinese, Spanish and other markets.

The facility is equipped with in-house CATI software & has experience on VOXCO, NEBU and others. We have the experience and expertise to complete large-scale studies with sample sizes of 7,000+ interviews. Our CATI centers are well equipped with automatic dialing, supervisor monitoring, remote barge-in and call recording facilities. In order to ensure high voice quality, the CATI centers uses IPLC, VOIP and ISDN telephone lines. We allow real-time interview monitoring and digital recordings for quality and audit purposes. The clients can make use of our remote barge in facility to listen to live interviews as well as recording on-demand.

Extensive training of the interviewers is carried out for language proficiency, understanding of the questionnaire, background on the study, and etiquettes. The data collection aspect through CATI is closely monitored for both voice and data quality by separate teams.


As part of our quality control standards, we monitor 50% of all completed interviews against the industry standards of approx. 10-20% call quality checks. All market research interviewers are minimum Graduates and have at least 3 years of experience in interviewing different type of respondents. Below are few profiles of our interviewers:

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CATI - Team profile :

Our staff is one of our greatest asset and strength. We have built a seasoned team of highly experienced, qualified and well-motivated marketing research professionals. Having unique and diverse backgrounds, our staff is able to focus on clients needs and solve marketing problems with fresh solutions. Our employee’s share in the profits made by the company and therefore our staff knows that the future of our company is dependent on satisfying clients.

We are organised into account service teams customized to meet the individual needs of each project. Each study is assigned a project director, a bi-lingual research executive and a fieldwork manager. Depending upon the nature of the assignment, additional personnel (coders, programmers etc.) are assigned to support specific tasks. Everyone working on a project will be involved from the beginning and will be fully briefed about the client's objectives and needs. As part of the company culture, all senior staff members, including our President actively involves in research projects to ensure high quality and timely delivery.

Our highly experienced and qualified Project Directors are able to help our clients with all stages of a project - from conception to analysis and presentation. They work closely with clients to help them clearly identify marketing objectives and craft them into a workable and comprehensive research project to precisely meet research needs. The executive staff is innovative thinkers with advanced research skills, bringing together backgrounds in psychology, marketing and medicine. If we were to conduct this study, the following project team would be involved

Fieldwork Manager -

Our Fieldwork Managers are responsible for managing the whole interviewing process, coordinating our extensive network of interviewers and running our internal phone centre. All are experts in project management and supervision and are dedicated to ensuring data collection meets the highest possible quality standards and that all deadlines are met.

CATI Interviewer's profile :

Interviewer: - Graduate (12+3 Yr Education) from Delhi University & with working experience on Healthcare, B2B & B2C studies in India & English speaking countries.. All Interviewers have more than 3 years of experience in conducting interviews for Healthcare, consumer, Automotive and IT sector.