CATI is one of the methods of data collection used by market researchers. Market research companies use this method because of its ability to generate high response rates, resulting in higher data quality. What is CATI? The CATI methodology is a type of methodology that uses the telephone to collect data from respondents. It is...
Market research is critical for understanding your target market and crafting marketing campaigns that resonate with them. However, many businesses need to learn how to leverage market research. In this blog post, we’ll share some effective tips on how you can use market research to improve your marketing campaigns. What is market research? Market research...
Are you thinking of conducting a survey? Here are some simple tips for designing the most effective survey. A survey is an integral part of research for any business, whether it be gathering customer feedback or understanding market trends. But designing an effective survey can be tricky – how do you know what questions to...
“Market research and consumer insight are the cornerstones of a successful communications strategy.” Market Research is essential for business success and competitive differentiation. It helps companies understand what product features most appeal to their customers, why people buy the products they do, how much they pay for them, and other essential factors that impact business....
Competitive Intelligence plays a vital role in shaping your strategies for success, as it allows you to understand what works and what doesn’t work for your competition, thus helping you identify potential weaknesses for yourself. Consider it crucial information about your competitor that could help give you the upper hand, whether through better pricing deals,...
With technology’s evolving and ever-increasing role in every sphere of modern life, it is ideal for businesses to adapt to future trends and stay ahead of the game. AI and IoT are indisputably the future of business in almost every industry – studies have already proved these technological innovations’ immense impact on our day-to-day activities. Asia...
Agricultural Digital Farming involves digitally managing input resources such as fertilizer, water, and seed quality and minimizing the impact of unpredictable variables (like weather and pests). To produce quality crops, it requires effectively managing input resources, including fertilizer, water, and seed quality. Technology is a fundamental aspect of digital farming. It integrates financial data with...
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