Asia Research Partners specializes in IT research and global data collection. We conduct IT brand trackers, F2F studies, online focus groups and large online studies with BDMs, IT Directors, Managers, and Purchasing Heads. Global consumers are surveyed through CATI, Face to Face, Group Discussions, and Online Study Methods. Our team collect the necessary information and develop relevant consumer insights regarding a company’s potential or current target audiences.

Information Technology refers to the process of designing, developing, implementing, maintaining and securing computer-based systems, especially software applications and hardware.

Globally, the Information Technology (IT) industry was expected to be worth 5 trillion U.S. dollars in 2021, with over a third of its market share coming from North America. The worldwide information technology industry will also gain a lot of influence from Asia, with 32% of the market share.

The global digital disruption is driven by a combination of social, mobility, analytics, and cloud computing. The increased connectivity of the world will undoubtedly have a profound effect on how we operate as individuals and as businesses in the near future.

Internet trends

More recently, online retailing, cloud computing and e-commerce are leading to rapid growth in the IT industry. Online shopping is fast gaining popularity with the emergence of internet retailing and e-commerce.
According to the Internet and Mobile Association of India (IAMAI) the number of Internet users in the country is more than 121 million, out of which 17 million are online shoppers. Increasing internet penetration and affordability for personal computers has led to this rapid numbers, and these are expected to triple by 2015.
According to IAMAI, online sales of branded apparel almost doubled in volume to 4.99 million pieces during April 2012, as against 2.54 million in the same month a year ago. Also, E-ticketing continued to grow with irctc.com recording 5.56 million bookings in April, 2012, as compared to 2.26 million bookings in April 2011.