Market research in today’s world of growing businesses plays a pivotal role in navigating the complexities of consumer experience, market dynamics and competitive landscape. However, when venturing into the untapped waters of international markets and diverse cultural contexts, the need and significance of having native moderators cannot be exaggerated. Native moderators contribute golden bullets, language...
In the age of social media, traditional celebrity endorsements are no longer the only game in town. Enter the micro-influencer: everyday people with passionate followings in specific niches. These individuals hold immense power to sway consumer opinions and drive purchasing decisions. However, understanding and reaching this influential group requires a shift in market research strategies...
Generation Z, born between the mid-1990s and early 2010s, is the first generation to grow up entirely in the digital age. Unlike any generation before them, Gen Z is wired for constant connectivity, social awareness, and a desire for authenticity. Understanding their unique preferences and behaviors is crucial for businesses connecting with this influential and...
In today’s interconnected business landscape, many companies strive for global reach, aiming to unlock exciting growth opportunities. However, this journey presents unique challenges, demanding a deep understanding of diverse international markets and their evolving consumer preferences. Market research emerges as a crucial weapon in this endeavor, enabling businesses with actionable insights to navigate the complexities...
The bustling world of social media isn’t just a platform for cat videos and witty hashtags. It’s a goldmine of valuable information, constantly buzzing with consumer opinions, preferences, and brand interactions. For savvy businesses, social media data can be a powerful tool for uncovering hidden gems, generating market insights that inform strategic decision-making and fuel...
Today’s market research landscape is awash in data, offering unparalleled insights into consumer behaviour and trends. But with great power comes great responsibility. Ethical considerations surrounding data collection, usage, and storage are paramount, influencing both public trust and research effectiveness. This blog delves into the critical question: how can market research companies like Asia Research...
Mystery shopping, also known as secret shopping, is a market research methodology where individuals, known as mystery shoppers, anonymously evaluate the customer experience delivered by a brand. These shoppers act as regular customers, assessing various aspects such as service quality, employee behavior, and overall ambiance. This methodology serves as an effective means to audit these...
The healthcare landscape is complex, and breakthroughs and innovations drive progress. Market research plays a significant role in guiding organizations toward success. Informed decision-making and adaptation are crucial in the healthcare industry, and research is pivotal. In this blog, we will explore the essential contribution of market research to shaping the future of healthcare. We...
Are your surveys struggling to capture the attention of respondents on the move? Connecting with busy individuals in today’s fast-paced world can be challenging, but fear not! We have 6 expert tips to help you design mobile-friendly surveys that finally engage those elusive respondents constantly on the go. Tips for Designing Mobile-Friendly Surveys #1. Keep...
The phrase “Data is the New Oil” suggests that data is now a valuable resource that companies constantly seek to gain a competitive edge. One of the ways to achieve this is through the use of Artificial Intelligence (AI). According to statistics, implementing AI will positively impact the market research industry, leading to improved data...
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